B2B eCommerce platform

B2B eCommerce

by Magento

Did you know that 93 percent of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors? In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C. And if you can’t meet these demands, your competitors will.

3 Benefits of Delivering a Unified B2B Platform

Why Magento for Business to Business eCommerce?

Ready for Business

Magento Commerce includes everything you need to manage B2B eCommerce sites for multiple brands, channel partners, or key accounts. Your business to business customers can self-manage their company accounts and set up multiple tiers of buyers with specific roles and permissions. They can also track quotes, view detailed order histories, and manage their credit online, reducing the need to call you for support.

Custom Catalogs and Pricing

Personalize your online experience with the ability to assign custom catalogs and price lists to B2B buyers and target content and promotion to specific segments. Customize your B2B eCommerce platform for various payment options to maximize sales, increase convenience with support for payments on account, credit cards and alternative payment methods.

Smart Order Management and Inventory

Improve operations on your B2B eCommerce platform with a single solution for managing orders from all sales channels. Provide customers with accurate, real-time inventory from across your supply chain and use automated business rules to optimize your fulfillment costs and delivery times.

Friction-Free Ordering for B2B eCommerce

Boost sales with fast and convenient purchasing options. B2B Buyers can quickly place orders online by entering SKUs, uploading CSV files, or choosing items from pre-set requisition lists. Your sales team can assist customers by creating orders on their behalf and can quickly respond to online quote requests with a full set of quote management tools.

Engaging Experiences on All Devices

Business buying happens on the go. Create engaging, mobile-optimized experiences to empower your customers and sales staff to place orders on any device, at any time. And, increase sales with B2C-tested merchandising, content management, and promotional capabilities that differentiate your brand and make products stand out.

Effortless Management and Integration

As a leader in cloud commerce, Magento delivers reliable, high-performance experiences without expensive capital costs and maintenance fees. Integrating with your existing backend systems is also easy with robust APIs and off-the-shelf extensions that speed your time to market.

Progressive Mobile Apps for B2C and B2B businesses

Built-in Features

Streamline Quote Management & Price Negotiation

Magento Commerce supports customer quoting and price negotiations with a streamlined request for quote workflow that can be entirely managed within Magento or via external systems using APIs. Magento’s B2B eCommerce platform with advanced workflow helps improve quote responsiveness and ultimately leads to higher conversion rates.


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B2B made easy with Magento eCommerce Platform

Don't take our word for it. Read the commerce success stories of real B2B customers, who are using Magento to become leaders in the business-to-business space.

See all eCommerce Case Studies

Construction Fasteners
See how Magento helped Construction Fasteners & Tools boost their mobile commerce revenue by over 550 percent.
BAUHAUS chose to upgrade their B2B online operation to Magento Commerce 2. Since 2015, online revenue has increased 296 percent, driven by a 376 percent increase in conversion rates.
How Festo Automates the World’s Factories with Magento Commerce 2
When the German-based manufacturer Festo needed a new eCommerce platform, they turned to Magento and in just eight months launched a totally new online business, creating a valuable new revenue stream.

The goal was to find a platform that had a large community of resources to draw from, was capable of enterprise-level order volumes, was backed by a leadership team with a solid industry reputation and a passion for driving innovation, that could be integrated cost effectively. Magento matched all of these criteria.

Paul McCluskey Director of eCommerce, Watsco

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