Fashion is the Pursuit of

Magento for Fashion

You need to create shopping experiences that reflect the uniqueness of your brand. Delight your customers and boost profits with Magento Commerce, the flexible eCommerce platform tailored for you.

Ready to learn more about Magento for Fashion?

Why Magento for Fashion eCommerce?

Create Dazzling Mobile Experiences

With responsive designs and custom themes, your customers can shop anywhere on any device: at home, on the treadmill, or on the front row at New York Fashion Week.

Personalize to Boost Sales

Magento allows you to segment your customers to deliver personalized offers. Create powerful incentives based on consumer demographics, location, and prior behavior.

Increase Your Average Order Value

Offer targeted buying options including ‘shop-the-look’ and ‘complete-the-look’. Up-sell and cross-sell via sophisticated sales algorithms, with easy drag-and-drop functionality for your fashion eCommerce store.

Engage with Content

Deliver personalized content, promotions, styles, and pricing based on customer profiles, online behavior, and purchase history. Build and test custom landing pages, create look-books, insert images and videos, and showcase products or specials without involving IT. 

Easily Manage Merchandising

Arrange product categories on the fly with an intuitive, drag-and-drop interface. Magento allows you to easily preview content to maximize sales through up-sell and cross-sell recommendations within the same eCommerce platform.

Sell Clothes Online with Magento

See how these companies, ranging from small business boutiques and jewelry stores to global apparel giants, have achieved fashion eCommerce success with Magento.


Helly Hansen Ecommerce Customer Story
The professional gear and clothing brand, Helly Hansen, boosted sales growth and enjoyed a +45% rise in online revenue with Magento Commerce.
After moving to Magento, SHOEBACCA attracted more customers who stayed longer – and spent more on sneakers.
Marie Claire chose Magento eCommerce platform to sell online
Quebec’s fashion giant, Marie Claire, had 300+ physical boutiques, but zero digital plan! Discover how Magento made the brand into an omnichannel eCommerce leader.

Magento was a key factor in our x15 revenue growth in just three years.

Thomas Finney CTO, SHOEBACCA