Fashion is the Pursuit of

Magento for Fashion

You need to create shopping experiences that reflect the uniqueness of your brand. Delight your customers and boost profits with Magento Commerce, the flexible eCommerce platform tailored for you.

Ready to learn more about Magento for Fashion?

Why Magento for Fashion?

Create Dazzling Mobile Experiences

Deliver world-class shopping experiences across all devices in half the time, using custom themes. With responsive designs your customers can shop anywhere on any device: at home, on the treadmill, or on the front row at New York Fashion Week.

Personalize to Boost Sales

Magento allows you to segment your customers to deliver personalized offers. Create powerful incentives based on consumer demographics, location, and prior behavior, including items viewed or added to the shopping cart.

Increase Your Average Order Value

Offer targeted buying options including ‘shop-the-look’ and ‘complete-the-look’. Magento allows you to up-sell and cross-sell to your customer via sophisticated sales algorithms, with easy drag-and-drop functionality.

Engage with Content

Deliver personalized content, promotions, styles, and pricing based on customer profiles, online behavior, and purchase history. Build and test custom landing pages, create look-books, insert images and videos, and showcase products or specials without involving IT. Selling clothes online is that easy.

Easily Manage Merchandising

With an intuitive user interface you can arrange product categories on the fly with drag-and-drop functionality. Magento allows you to easily stage and preview content to maximize sales through up-sell and cross-sell recommendations.

Sell Clothes Online with Magento

Read how these companies, ranging from small business boutiques and jewelry stores to global apparel giants, like Helly Hansen, have achieved eCommerce success with Magento.


Helly Hansen Ecommerce Customer Story
Discover how Helly Hansen Boosted their Sales Growth with Magento, and enjoyed a +44% rise in B2B eCommerce revenue.
Custom Plugs
Inside Custom Plugs’ Switch from Shopify to Magento Commerce
Marie Claire chose Magento eCommerce platform to sell online
Omnichannel in 18 Months: the Boutique Marie Claire Story

Magento gives us the freedom and flexibility to bring our brand story to life, and engage customers at every touch point.

Mara Hoffman Founder