So your sales across local marketplaces and regional partner sites are strong, and your product is enjoying demand in new markets. It’s time to invest in commerce operations abroad, but the idea can seem daunting. Launching an international eCommerce site can take up valuable time and resources, and missteps can be costly. Here are four things you can do to drive global expansion.
Why Magento for Global Expansion?
Manage Multiple International eCommerce Websites
Great gear helps world travelers become efficient. Your eCommerce platform should do the same. With Magento you can create authentic, localized brand experiences across multiple websites and handle day-to-day tasks with ease. Stage and preview content, and quickly customize your merchandising by location with drag-and-drop categorizing. You can also offer shop-the-look, complete-the-look, up-sell, and cross-sell recommendations for your new, local customers.
Break Into New Markets Faster
Seizing international eCommerce opportunities is all about market timing, speed, and agility. Thanks to its unique multi-site architecture, Magento eCommerce platforms helps you launch faster, respond to market shifts, and capitalize on new developments.
Global Expansion is Local
It’s no longer enough to just support local currencies, payment methods, and languages. You have to tailor the whole experience to local customs and shopper expectations–from site design and product mix to supporting regional technologies and suppliers. The vast Magento global ecosystem ensures that you have expert local knowledge in any region. From 150+ language packs to local system integrators and regional extensions, you can integrate almost any local business or custom system, without blowing your budget.
Seasoned international travelers know the importance of flexibility, and business is no different. How efficiently you manage changes in culture, language, customs, currency, tax and laws can make the difference between success and failure. The Magento multi-site architecture uses a common codebase and common database for all versions of your site, enabling you to quickly configure and launch in global markets without developer intervention.
Magento Products Enable Global Expansion
No other platform gives you the power to create unique, limitless, and engaging shopping experiences while offering the security, performance, and low TCO benefits of cloud services. Enjoy rich, out-of-the-box features, an unlimited ability to customize, and seamless third-party integrations. With Magento Commerce, you’re supported by a global ecosystem of merchants, partners, and developers, who will bring your commerce vision to life.
Magento Order Management
Are you selling both online and in stores? Do you have the ability to fulfill orders from anywhere? A loyal customer has confidence in your ability to deliver what they want where they want it. Ship to home? Of course. Order online and pick up in store? No problem. Customer can’t find exact item in store but associate finds at another location and ships to home or any other store? All of this is now possible with Magento Order Management.
Magento Business Intelligence
Get the insights you need to take action with Magento Business Intelligence (BI). Analyze your top customers, products, and promotions to find new growth opportunities. Share insights across your organization with just a few clicks.
The goal was to find a platform that had a large community of resources to draw from, was capable of enterprise-level order volumes, was backed by a leadership team with a solid industry reputation and a passion for driving innovation, that could be integrated cost effectively. Magento matched all of these criteria.Paul McCluskey Director of eCommerce, Watsco