Welcome to the Innovations Lab

What is it and why should I participate?
Ingenuity is a core tenet of Magento. And we’re extremely proud of our eCommerce community for providing vast possibilities through innovative and future-facing implementations of our products.
With Innovations Lab, we’re pulling back the curtain and shining a light on the creative Magento development work of our global community. Our intention is to uncover and promote early stage, experimental, bleeding edge implementations of emerging technologies on the Magento eCommerce platforms.
Innovation is happening across our community every single day. Magento Innovations Lab aims to elevate community members who are not only pushing the boundaries of possibility, but defining a new reality. Select Innovators receive well-deserved recognition and accolades from the Magento ecosystem, as well as exposure to new potential opportunities.

Magento Innovations Lab Partners With Amazon Web Services (AWS)
The 2020 AWS partnership with Magento Innovations Lab is a natural advancement to the program’s support of the community to nurture and promote a mindset of continuous innovation on the Magento eCommerce platform.
“No other platform gives us the opportunity to contribute directly to the state of the art for eCommerce. We're looking forward to seeing the amazing innovations the Magento ecosystem produces, and using them to help our clients continue to succeed with Magento.“
Josh Warren | CEO, Creatuity
Innovations Showcase
Seamless Cross-Device Sign-In
Leveraging the new Credential Management API, Rafael at Le Site creates seamless credential management for Magento.
PWA POS with MSI
Leveraging the Magento 2 tech stack, PWA, and MSI, Webkul streamlines the O2O approach to retail sales.
Geofencing Fulfillment Strategies
FortyFour helps Coca-Cola en tu hogar fulfillers better manage their service areas with strategic geofencing strategies.
Pop-Up Autonomous Retail
This innovation from McFadyen Digital transforms last mile delivery by combining physical & digital (“phygital”) commerce.
Head-On Shopping
CedCommerce is revolutionizing the online retail experience with hands-free shopping for all abilities.
PWA Scan & Go
Leveraging Magento’s PWA Studio, Webkul streamlines the in-store experience with the convenience of mobile shopping.
AR with Adobe Aero
With Magento + Adobe Project Aero, Imagination Media uses AR to shorten the path from consideration to conversion.
Advanced A/B tests
Advanced A/B Tests from Best Worlds offers Magento merchants unique and valuable testing opportunities to maximize revenue.
Visual Parts Finder
Kraken Commerce and Classy Llama offer merchants and their customers a visual way to easily expedite replacement part selection.
Consumer App
ConnectPOS is bridging the gap between online and in-store shopping experiences with their Consumer App.
Collaborative Shopping
CedCommerce is revolutionizing mobile shopping & immediate product sharing with the addition of AR and voice chat.
AR Product Sizing
Webkul leveraged Magento 2 + AR implantation to enable customers to easily calculate product size with their phone.
Crowd Funding
With some smart customizations, Imagination Media makes Crowd Funding & Donations on Magento 2 a breeze.
Augmented Reality
With Augmented Reality + Magento, PHOENIX MEDIA is re-envisioning the mobile shopping experience and bringing products to life.
Video Calling
With the addition of Video Calling to Magento, Viniculum Solutions is creating more personal connections online.
HIBP Module
Wagento is focused on ensuring password integrity, not just on your Magento site, but across the web.
Search by Image
Netstarter has developed an alternative solution to Mageno’s native full text catalog search, through the use of advanced AI image analyzing APIs.
Payment Request API
Imagination Media is driving faster checkouts across devices, so users can just confirm and pay, all with a single click.
Transactional SMS
Imagination Media is helping merchants keep their customers closer through high touch SMS messages.
Machine Learning
Webkul leveraged Machine Learning Search to make searching an entire Magento product catalog as easy as taking a selfie.
Social Shopping
Fast White Cat S.A. created a social shopping module to enable savings benefits by sharing one shopping cart with friends.
Chatbot
Meet Creatuity’s newest member, a friendly shopping companion, with live-chat functionality and progressive learning ability.
VR
Scandiweb’s VR solution took a company’s traditional furniture business to a whole new level with immersive shopping experiences.
Instant Purchase
Creatuity brings the convenience of Amazon-style one-touch ordering to all Magento stores, making checkout up to 90% faster.
Cable Builder
With the help of Classy Llama, ShowMeCables customers can visually design their custom cables in as little as 30 seconds.
Voice Assistant
Netstarter introduces “Tappy”, a voice-activated shopping assistant, that will transform both online and in-store experiences.
Virtual Try-On
SPEQS filled a gap in the online optical market by launching the first ever real-time AR app for virtually trying on glasses.
Visual Designer
Perficient Digital created a visual designer for Loom Décor, which instantly updates product photos based on customer selections.
E-store Assistant
i95Dev is forging a new future by incorporating voice commerce into the Magento online experience.
Pepper the Robot
SNOW.DOG uses the possibilities of robotics to positively impact the customer experience in unified retail commerce.
AR Product Navigator
Leveraging Magento and AR, Webkul makes searching for products in store a breeze with the use of your mobile device.