ADVANCED A/B TESTS
It’s next to impossible for merchants to understand their customers’ sensitivity to price or shipping charges, and yet no two factors have more of an impact on profits. Now there’s a way to run important A/B tests that other tools can’t, because they require dynamic changes to the store configuration.
This extension from Best Worlds leverages Magento’s multi-website architecture and advanced configuration structure to make A/B testing possible on *any* aspect of a Magento store.
Merchants can drive more profit out of every visit by testing different pricing, different shipping offers, different extensions and even completely different stores.
Extension developers can run real A/B tests with their extensions to prove the ROI of their offerings.
And Magento can measure the true business impact of new features and technologies in a way no other platform can.
About the Innovator
This innovation was submitted to us by Joe Rollison, CEO of Best Worlds, a Magento Technology Partner. Launched in 2005, Best Worlds is a reference to an optimizer's search for the best among many options. The company has spent the last decade helping Magento merchants grow their businesses through optimization.
Check out these other innovations and be inspired. Magento provides limitless possibilities for customizing your online store.