Mobile conversion is a leading challenge for ecommerce merchants. Desktop’s larger form factor helped bridge the gap between the feel of a physical product and its online presence.

With the emerging dominance of mobile, the gap has again widened. New technologies are continuously closing the gap and bringing a seamless shopping experience.

Augmented Reality (AR) is one such technology, driven by innovation and a 360 immersive experience that mimics real life contact with a product. Adobe’s Project Aero tackles AR while integrating with Adobe’s most popular tools. This Innovations Lab extension from Imagination Media brings a full augmented reality experience to Magento 2 effortlessly, using Apple ARKit.

This feature brings an amazing experience to the customer, changing how the customer can test and explore a product before they buy. The customer can see how a product will interact within an existing physical space that they define, ultimately shortening the path to conversion.

AR Product Navigator



About the Innovator

This innovation was submitted to us by Igor Ludgero Miura, Magento Lead Architect/Developer at Imagination Media, a Magento Solution Partner. In all aspects of operation, Imagination Media aims to make cutting-edge technology more accessible and easy to process.

Innovations Showcase