For ten long years, Amazon had exclusive ownership of the one-click checkout process. While some rivals have licensed Amazon’s technology to stay competitive, most have forgone the higher conversion rates and repeat purchases enabled by this faster checkout experience. Utilizing the core Braintree payment method in Magento 2, Creatuity developed support for Amazon-style one touch ordering.
The Instant Purchase feature provides returning customers with a faster checkout experience by using previously-stored payment credentials and shipping information to skip checkout steps. When a customer selects the “Instant Purchase” button on a product detail page, they are immediately taken to a confirmation page where they can place the order. There’s no need to enter their address, payment information, or shipping preference. Magento takes care of all of that.
This allows customers who have a credit card saved on their account to order any product with a single button-press on the product detail page.
This feature was fast-tracked into the Magento Commerce 2.2.2 release. Merchants who have tested Instant Purchase have found that it can shorten checkout time by upwards of 90 percent.