Features & Benefits: Seamless Shopping Everywhere
Bring commerce to your customers wherever, whenever, and however they prefer to shop. Expand your reach and grow into new channels, geographies, and sell to both businesses and consumers in one platform.
Sales Channels
Grow your revenue with Amazon Sales Channel by seamlessly selling and distributing on Amazon, the world’s largest marketplace. Let your Magento admin serve as the hub of all your critical marketplace activities, removing operational friction and additional integration costs. Learn more here.
Ad Channels
Make it easy for shoppers to find and buy your products with Google Shopping ads Channel. From your Magento admin, connect Google Merchant Center to autosync your products, and link your Google Ads account so you can run a Smart Shopping campaign. Learn more here
Responsive Design Themes
Quickly create a website optimized for any device by leveraging built-in responsive design reference themes. The responsive themes adapt and adjust how menus, images, checkout and other features are displayed to fit desktop, laptop, tablet, and mobile device screens. Themes are touch-friendly, easily customized, and offer SEO advantages.
Integrated B2B Functionality
Transform your business buyer experience to increase loyalty, reduce costs, and drive new growth. Empower your business customers with the ability create company accounts, set up multiple buyers, and define their specific roles and responsibilities with easy self-service tools. Create custom catalogs and price lists to ensure buyers receive contract terms when purchasing online and offer payments on account to increase sales. Fast, friction-free purchasing with quick order forms, requisition lists, and a streamlined request for quote workflow encourages repeat purchases and long-term customer loyalty.
PWA Studio
While mobile commerce continues to grow, merchants struggle with low conversion rates and the complexity of building and managing multiple experiences across channels. Magento Progressive Web Applications (PWA) Studio enables merchants and developers to create reliable, fast and engaging mobile experiences to boost conversion rates and increase engagement.
Multi-brand Management and Global Expansion
Manage multiple international sites in one backend, and support local currencies, payment methods, and languages to quickly configure and launch new site in global markets. Invest in commerce operations abroad with a host of tools to power your international expansion.
Global infrastructure
Deploy your sites wherever your business operates. Magento Commerce runs on Amazon Web Services (AWS) and customers can choose to deploy their production environment in any of AWS’ data centers, except GovCloud and China. See the full list of AWS regions here.
There are many other core features in Magento Commerce around promotions and pricing, search engine optimization, content management, catalog management, checkout, payments, business intelligence, shipping, inventory and order management, customer service, loyalty, customer accounts, global sites, security, performance, and cloud deployment. Check out our full Feature List or our detailed user guide.