Features & Benefits: Seamless Shopping Everywhere
Bring commerce to your customers wherever, whenever, and however they prefer to shop. Expand your reach and grow into new channels, geographies, and sell to both businesses and consumers in one platform.
Sales Channels
Grow your revenue with Amazon Sales Channel by seamlessly selling and distributing on Amazon, the world’s largest marketplace. Let your Magento admin serve as the hub of all your critical marketplace activities, removing operational friction and additional integration costs. Learn more here.
Responsive Design Themes
Quickly create a website optimized for any device by leveraging built-in responsive design reference themes. The responsive themes adapt and adjust how menus, images, checkout and other features are displayed to fit desktop, laptop, tablet, and mobile device screens. Themes are touch-friendly, easily customized, and offer SEO advantages.
Integrated B2B Functionality
Transform your B2B buyer experience to boost loyalty, reduce costs, and drive revenue growth. Company accounts support multiple buyers with different roles and permissions, and companies can set rules for which orders require approval before being submitted. Create custom catalogs and price lists to ensure buyers receive contract terms when buying online and offer payments on credit to increase sales. Quick order forms, requisition lists, seller assisted shopping, and a streamlined request for quote workflow make purchasing fast and friction-free, encouraging customer loyalty.
Headless Commerce Architecture
Magento Commerce is delivered as a headless architecture with its core commerce services exposed through a robust, performant GraphQL API layer. You have unconstrained flexibility to build any custom front-end experience, using any technology, at any time. Launch your store with Magento Commerce knowing that you’re supported by a future proof platform built to enable commerce on any new digital touchpoints as they emerge.
Progressive Web Applications and PWA Studio
Progressive Web Applications (PWA) marry the convenience and familiarity of websites accessed through the browser, with the performance and engaging functionality of a native mobile app. With PWA Studio, made up of developer tooling, Venia reference storefront, and an extensibility framework, you are empowered to build high performing, reliable, and cost effective PWAs on top of Magento to deliver best in class web experiences that increase engagement and boost conversions, both on mobile and desktop.
Multi-brand Management and Global Expansion
Manage multiple international sites in one backend, and support local currencies, payment methods, and languages to quickly configure and launch new site in global markets. Invest in commerce operations abroad with a host of tools to power your international expansion.
Global infrastructure
Deploy your sites wherever your business operates. Magento Commerce runs on Amazon Web Services (AWS) and Microsoft Azure clouds. Customers can choose to deploy their production environment in any of AWS or Azure data centers, except GovCloud and China.
There are many other core features in Magento Commerce around promotions and pricing, search engine optimization, content management, catalog management, checkout, payments, business intelligence, shipping, inventory and order management, customer service, loyalty, customer accounts, global sites, security, performance, and cloud deployment. Check out our full Feature List or our detailed user guide.