Magento Headless Commerce

Headless Commerce

Build the experience your customers deserve.

Headless commerce is agile, fast, and flexible. By separating a website’s front and back end systems, the headless architecture in Magento Commerce allows companies to evaluate and deploy new customer experiences across every channel and device.

Headless Commerce for Growing Companies

See the basic mechanics and business benefits underlying the
API-based eCommerce architecture in Magento Commerce

Headless is the way of the future

Headless architecture drives innovation and the ability to be agile in our quickly evolving digital world.

Magento - headless commerce

Companies have complete flexibility to build any custom front-end experience, using any technology, at any time.

All touchpoints, regardless of technology, use the same APIs and services. This ensures consistent, frictionless customer experiences across all channels and digital touchpoints.

Headless APIs are optimized for efficiency, high performance, and low latency—only delivering exactly what's needed.

Even if companies have no plans to build a custom head today, with Magento Commerce they have the peace of mind that their commerce platform is headless ready for tomorrow.

As new customer touchpoints emerge, companies have the freedom to build and test new experiences without being constrained or having to upgrade their backend.

Changes to the front-end code can be deployed independently of the backend, allowing for CICD development principles and agility to allow for constant experience innovation.


Flexible and Customizable

Your storefront, your way. Magento Commerce provides options for flexibility with a traditional coupled storefront, a decoupled storefront in PWA Studio, compatibility with Adobe Experience Manager, and robust APIs to build out custom digital touchpoints.

Use PWA Studio to build Progressive Web Apps based on- site experience and take advantage of Magento Commerce’s integrated content tools like Page Builder.
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Leverage Adobe Experience Manager to layer in complex, personalized customer journeys and content-led experiences.
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Build a custom front end to expose commerce in new digital touchpoints like IoT, AR/VR, or other connected interfaces.

Integrate with an alternative third-party headless CMS or frontend platforms to deliver the site experience.
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Magento - Flexible and Customizable


Magento has given us the power to create unique, and engaging customer shopping experience. There are many rich, out-of-the-box features and seamless third-party integrations we can utilize.

Chris Hammond Global Digital Director, Helly Hansen
Headless Commerce

Headless Commerce: A Digital Differentiator

When anything loses its head, the results are typically less than pleasant, but that’s not the case with headless commerce. Read on to learn why many merchants are warming up to the idea.
Everything You Wanted to Know About PWAs But Were Afraid To Ask

Everything You Wanted to Know About PWAs But Were Afraid To Ask

Join Adobe product leader Pat Tootheraker as he discusses how progressive web app (PWA) technology is modernizing mobile engagement by delivering engaging, app-like shopping environments.
Finding the Best of Both Worlds

Finding the Best of Both Worlds

Best practices for selecting a hybrid eCommerce solution right for you

Ready to get started?

To learn how you can make the most of Magento Commerce, request a personal consultation.