Selling cars, parts, and accessories involves hundreds of different manufacturers, models, and release years, creating millions of choices. Even the average family car has 3,000+ parts, performing at high speed and precision. Yet customers expect a simple, seamless experience that feels as easy as buying a smartphone.
Why Magento for Automotive?
The Perfect Fitment
Capturing the exact fit parameters between the part and the car is critical. If you can help your customer confidently find the right part for their car, you could win their business for life. With Magento you can create multiple product variables that connect multiple databases to ensure your customer gets it right, first time. Learn more from our Solution Partners who specialize in Automotive.
Mobile Under the Hood
When your customer is under the hood of their car, or addressing a problem in a shop, they need to effortlessly locate the required part without stepping away to a desktop. Magento enables your customers to confidently find the right part or accessory on their mobile, and easily make a payment.
Integrated Relationship Data
Vehicle-product data lives across countless databases from various manufacturers, suppliers, and dealers. To deliver accurate, real-time information to your customer, you need a robust integration across databases and inventory management. With Magento you can orchestrate complicated integrations, processing logic and routing with ease.
Demystify Complex Products
Make complicated product options easy for your customer with kits, bundles, and custom product attributes. Magento enables custom ‘fit my car’ tools to easily walk your customer through complete ‘kit’ options that are the perfect fit for the make, model, and year of their vehicle.
We focus on using the latest technologies as a means of sustaining our brand and our leadership. The decision to implement Magento 2 is a strategic investment designed to deliver more engaging experiences while future proofing our eCommerce platforms.Swen Haupt Project Manager at Seat Germany Responsible for the Magento 2 Project