For years the beauty and personal care industry has relied on a customer’s ability to touch, smell, sample, and experiment with products. Yet technological advances and the rise of digital beauty influencers has created a boom for online beauty shopping. To capitalize on this strong growth, you need to harness the latest commerce technologies to create stunning shopping experiences.
Why Magento for Health & Beauty?
Boost Sales with Segmentation and Personalization
Your customers have many different skin types and have complicated beauty regimes. Magento Commerce allows you to enhance the digital experience with segmentation and personalization. Now you can create personalized product suggestions based on consumer demographics, location, lifestyle, and skin care concerns. You can even segment your customers via their account information.
Connect with Customers Anytime, Anywhere
Entice mobile-savvy beauty buyers with mobile-optimized content and experiences. With responsive Magento design themes you can get to market fast and encourage customers to visit your store wherever they are: at home, at work, on a phone, or on a tablet.
Easily Manage Merchandising & Regulatory Compliance
Seamlessly blend your brand, content, and commerce, while ensuring your product promotions and marketing meet regional regulatory rules and requirements. With Magento you can easily integrate gift-with-purchase, how-to videos, virtual try-on, customer reviews, and social media channels into your product pages. All this while tailoring your pricing based on location or institutional contract agreements.
Showcase Unique Product Attributes & Bundles
From shades of color to specific formularies, custom product attributes are essential when matching products to customer needs. Magento Commerce helps your customer find the perfect shade of foundation, cream color corrector, and illuminator. It also helps you showcase multiple products with robust product bundling to grow your average order value.
Sell Makeup Online with Magento
Read how these companies, ranging from small beauty shops to global pharmaceutical giants, like Pierre Fabre, have achieved eCommerce success with Magento.
When we were evaluating platforms, it was critical that we could find developers to work on the new system, and could add functionality as we needed to. Magento Commerce was the clear choice for both.Kate Morris CEO, Adore Beauty