Giving customers the option to buy online and pick-up in store not only makes them happy, but it means serious money. A recent survey shows that 49% of shoppers will make an additional purchase while picking up their items. And with some additional customization, a Buy Online, Pick-up in Store (BOPIS) system can be modified for curbside pickup, further expanding a merchant's fulfillment options and increasing customer satisfaction.

Companies that haven’t already adopted an omnichannel approach need to consider this as a matter of urgency. IDC predicts that by 2019, half of all retailers will have adopted a retail omnichannel eCommerce platform, and as a result will reap up to 30% increase in profitability. This is thanks to higher revenues, reduction in total cost of ownership (TCO), inventory costs, operational costs and promotional pressure.

With Magento Commerce you can centralize global inventory, intelligently source items for fulfillment, and merge your online and offline worlds. You can also increase efficiency, reduce cost, and provide the best possible shopping experience. Also, the Magento Marketplace and our open API will allow for further customization and OMS integrations to create the perfect solution to meet your needs.

More fulfillment options mean more sales. Reduce the operational cost of managing global inventory by turning your stores, suppliers, and partners into mini distribution centers. Grow sales by exposing your store inventory to online shoppers and provide flexible fulfillment options, including ship-from-store, buy online, pick up in store.