Consumer demand for flexibility and choice is driving the pace of technology innovation in commerce, both online and off. Linking your online and in-store businesses is essential to stay competitive. Shoppers want to buy whenever they want, through any channel, on any device, and expect a variety of options.
Why Adobe Commerce for Omnichannel?
Giving customers the option to buy online and pick-up in store not only makes them happy, but it means serious money. A recent survey shows that 49% of shoppers will make an additional purchase while picking up their items. And with some additional customization, a Buy Online, Pick-up in Store (BOPIS) system can be modified for curbside pickup, further expanding a merchant's fulfillment options and increasing customer satisfaction.
Companies that haven’t already adopted an omnichannel approach need to consider this as a matter of urgency. IDC predicts that by 2019, half of all retailers will have adopted a retail omnichannel eCommerce platform, and as a result will reap up to 30% increase in profitability. This is thanks to higher revenues, reduction in total cost of ownership (TCO), inventory costs, operational costs and promotional pressure.
With Magento Commerce you can centralize global inventory, intelligently source items for fulfillment, and merge your online and offline worlds. You can also increase efficiency, reduce cost, and provide the best possible shopping experience. Also, the Magento Marketplace and our open API will allow for further customization and OMS integrations to create the perfect solution to meet your needs.
More fulfillment options mean more sales. Reduce the operational cost of managing global inventory by turning your stores, suppliers, and partners into mini distribution centers. Grow sales by exposing your store inventory to online shoppers and provide flexible fulfillment options, including ship-from-store, buy online, pick up in store.
Adobe Commerce powers omnichannel experiences
No other platform gives you the power to create unique, limitless, and engaging shopping experiences while offering the security, performance, and low TCO benefits of cloud services. Enjoy rich, out-of-the-box features, an unlimited ability to customize, and seamless third-party integrations. With Adobe Commerce, you’re supported by a global ecosystem of merchants, partners, and developers, who will bring your commerce vision to life.
With PWA Studio, you can build high performing, reliable, and cost effective Progressive Web Apps (PWA) on top of Adobe Commerce to deliver best in class web experiences that increase engagement and boost conversion rates, both on mobile and desktop.
Get the insights you need to take action with Business Intelligence (BI). Use business analytics to analyze your top customers, products, and promotions to find new growth opportunities. Share insights across your organization with just a few clicks.
The goal was to find a platform that had a large community of resources to draw from, was capable of enterprise-level order volumes, was backed by a leadership team with a solid industry reputation and a passion for driving innovation, that could be integrated cost effectively. Magento matched all of these criteria.Paul McCluskey Director of eCommerce, Watsco